Webinars
08/27 - One-to-One Right Now: Real-Time Dynamic Direct Mail
Find out how to use real-time events and behaviors to automatically trigger relevant and personalized direct mail that’s individually printed and mailed the next day!
Instead of "Batching and Blasting" or “Spraying and Preying” when you need a spike in sales, act efficiently and appropriately when the customer shows interest or intent. Strike while the iron is hot – Not when you hope it’s hot, or hope it’s still hot! Strike immediately and with precision. Leverage real-time event/interaction triggers to dynamically generate relevant, personalized direct mail, that’s automatically printed and mailed the next day!
The promise of True one-to-one direct mail marketing has finally arrived. It’s direct mail for those that truly want it!
Wednesday, August 27, 2008 • 10am - 11am PDT/11am - 12am MST
Presented by:
Tom McDermott, Director, Product Strategy & Development (AmazingMail & Integrato)
Tom McDermott has spent nearly twenty years in the technology industry, with three start-ups under his belt including AmazingMail. Much of his career has involved consulting – teaching organizations how to efficiently leverage their data to achieve desired results. Most recently, he spent six years working with organizations large and small - from colleges and universities to government agencies to Fortune 1000 companies around the globe - regarding optimal security and access strategies for their Intranet and Extranet environments.
Tom returned to AmazingMail in 2006 to lead the integrated solutions group, Integrato, overseeing the overall strategy, product direction and development as well as the go-to-market sales strategy for Integrato. As one of the concept developers behind AmazingMail's patented technology, he is naturally very passionate about the company's solutions, helping to educate people about a new paradigm in automated consumer communications – something he's coined Autogration. "It's the process of seamlessly integrating and purposing incoming data, then instantly responding in the most effective means available and applicable – either dynamic direct mail, email, fax and/or voice calling services. The result is superior consumer relations and direct marketing success which is the single-minded mission of Integrato."
Tom McDermott has spent nearly twenty years in the technology industry, with three start-ups under his belt including AmazingMail. Much of his career has involved consulting – teaching organizations how to efficiently leverage their data to achieve desired results. Most recently, he spent six years working with organizations large and small - from colleges and universities to government agencies to Fortune 1000 companies around the globe - regarding optimal security and access strategies for their Intranet and Extranet environments.
Tom returned to AmazingMail in 2006 to lead the integrated solutions group, Integrato, overseeing the overall strategy, product direction and development as well as the go-to-market sales strategy for Integrato. As one of the concept developers behind AmazingMail's patented technology, he is naturally very passionate about the company's solutions, helping to educate people about a new paradigm in automated consumer communications – something he's coined Autogration. "It's the process of seamlessly integrating and purposing incoming data, then instantly responding in the most effective means available and applicable – either dynamic direct mail, email, fax and/or voice calling services. The result is superior consumer relations and direct marketing success which is the single-minded mission of Integrato."